500+ companies in beta, successful launch

Context

MTS Link Chats is a corporate messenger product. I joined to bring it from beta to market-ready.

What I Did

• Built the go-to-market strategy & launch plan
• Attracted 500+ companies for beta testing
• Created marketing & sales kits, campaign materials
• Rebuilt social media presence and process for content production
• Coordinated marketing, product, and sales teams
• Used AI tools to speed up competitor research and content generation

Results

• Successful public launch with a full content system that enabled faster sales activation and brand awareness growth

Key Metrics

Project Showcase