2x growth & global expansion

Context

Kinescope is a B2B video platform. Joined in 2024 to scale growth, build a marketing team and strategy, and start international expansion.

What I Did

• Built the marketing team from scratch (6 people: content, PR, performance, design)
• Created growth strategy & core content plan
• Led international launch in Brazil: local entity, first customers, hired BD
• With the team, rebuilt the entire knowledge base (45+ pages) in 3 languages (RU, EN, PT)
• Introduced systematic use of AI (ChatGPT & Claude) for research, traffic analysis, localization

Results

• Team published 53 blog posts, 15 customer case studies, 30+ media features, 15 comments, 12 press releases
• Published 80-page e-commerce guide "How Video Helps You Sell"

Key Metrics